Marketing is a process by which organizations or agencies connect with consumers for the purpose of spreading awareness about or promoting the sale of a product and building relationships with consumers for future consumption. This specialization is a subfield of business and communications and can be an excellent option for upcoming students intrigued by the marketer/consumer relationship.
What is Marketing?
There are currently different forms of marketing used throughout the U.S. to connect companies with their customers. Some agencies may utilize different strategies such as Viral Marketing as a means for spreading the word about their product, which typically involves customers spreading information to others along a continuum.
Influencer Marketing is a strategy that involves utilizing influential persons to spread knowledge and interest about a particular product or service. This is most often seen through the use of celebrities in sponsorship projects - as a means for garnering interest towards the products being sold.
Other strategies may focus specifically on the aspects of the service/product or on building a trusting relationship with the consumer. Each strategy has its own worth to an organization and can lead to increased sales currently and in the years to come.
If you are the type of person that enjoys creating new and innovative ways to catch the attention of the public or have great skills in communication, a degree program in Marketing could be the right option for you. There are multiple degree programs currently offering Marketing programs to students from a variety of educational backgrounds.
Our team of educational experts has searched online for reputable schools that provide both online and traditional programs for you to consider. As you read through this guide, you should consider which aspects of a degree program are most important for you, so that you can engage in the most convenient option during your learning experience.
|Drake University||Bachelor||BA in Journalism & Mass Communication||Website|
|American University||Master||Master's of Arts in Strategic Communication, Digital Communication Strategy and Analytics||Website|
|Purdue University||Master||Master of Science in Communication||Website|
|JHU Advanced Academic Programs||Master||MA in Communication||Website|
|University of Delaware||Master||Master of Arts in Strategic Communication||Website|
Online Marketing Degrees
Before you even begin looking at potential schools to enroll in, you should be aware of what types of programs are being offered in the online environment. A lot of new college students are choosing the online route for the education, due to the amount of flexibility they create for learners - especially those working full time jobs or taking care of families.
The rise in demand for knowledgeable and experienced business professionals may have contributed in the high numbers of online programs being offered to students in this field. Online degree programs can create a learning environment that is suitable for adults, regardless of their currently roles and responsibilities in the professional realm.
Online Bachelors in Marketing Degrees
Online Bachelor's in Business, Communication, or Marketing can be equally beneficial to new college students interested in pursuing a career in this field. Some universities allow undergraduate learners to pursue their bachelor's directly in the field of Marketing, while others may provide Marketing programs beginning at the graduate level.
The online bachelor's typically takes around 4 years to complete for most students, and includes a balance of general education courses and courses specific to their degree major. Completion of a bachelor's in this field can qualify you for entry into master's degree programs after your graduation.
Online Masters in Marketing Degrees
Online Master's in Marketing can provide students with the skills they need to effectively design and implement Marketing programs for the organizations that hire them. During your 2-3 years online program, you may be given the opportunity to engage in projects or practice that allow you to practice your skills prior to graduation.
Some degree programs may require you to engage in an internship requirement through partnering companies. During this experience, you would be required to work with professional marketing specialists, learning how to implement a marketing program from start to finish.
Masters in Marketing Programs
If you have completed a bachelor’s program, your next step towards a career in Marketing is the completion of an online master’s program. There are multiple reliable options currently provided through reliably and well-known universities all over the country.
Our team of educational experts has conducted a search of currently available programs in order to provide you with some options to pursue at the onset of your search. You should consider pursuing online programs that are close to your home state in the case that internships or campus visits are required throughout the program.
The University of Alabama currently offers an online Master’s in Marketing with specialization in Marketing Analytics. This program requires that students complete a total of 33 credit hours, which includes coursework focusing on direct Marketing and the analysis of data that can be utilized when developing marketing programs.
This program could be completed in 2-3 years for most students and can provide a foundation for success when working for big-name organizations that have a goal of building relationships with their clients. The Marketing Analytics specialization through this college can also provide you with a secondary skill that can be beneficial when seeking out research-oriented positions in the field of Marketing.
You may also find the program you are looking for through Franklin University. This school has an online Master’s in Marketing and Communication available for students prepared to use their skills in communication as a tool for success in this field.
Franklin’s program may be unique in comparison to others in that it can be completed in a much quicker time frame – 14 months. There are 36 credit hours total required for graduation, making this an incredibly dense program with plenty of practice for motivated learners.
As you look through open programs in the field of Marketing, you should consider whether or not you would benefit from adding a specialization or focusing directly on general Marketing with your learning experience. Online programs in this field can be found with various degree specializations to help you train in areas that are most important to you.
Masters Level Courses
The Marketing curriculum was developed in an effort to provide you with information pertaining to the consumer, the organization, and various platforms for connecting with your audience. It may also contain methods for researching various Marketing trends, popular advertising techniques, and practical experience for you to use along the way.
As you research Marketing degree programs, you may definitely find that curricula vary from school to school. For the most part, the subject matter of courses can be the same, which different course titles depending on where you look.
Courses such as Behavioral Research can provide you with further insight into the purchasing patterns of different groups in the U.S. This course leans on the fact that if you know your customer, you can reach them through their interests. By spotlighting consumer wants and needs, you can learn more about which methods may be most effecting for reaching your target audience.
As a student in an online master’s program, you can also take courses related to strategies in Digital Marketing. These courses were designed to help you learn different methods for utilizing digital means, such as social media and internet websites and advertising, to connect with the public for the purpose of selling services and products.
Mass Communication and Advertising
Complementing courses such as Mass Communication and Advertising can assist you in developing Marketing programs that can reach a wide variety of consumers from different parts of the world. Effective methods for transmitting messages, benefits of products, and reaching the interest of your audience can be discussed in these courses.
Since there are so many mediums for communicating with the public in today’s society, it may be the role of educational programs to help students learn more about these mediums in an effort to effectively utilize them for Marketing purposes. As you progress through your online degree program, you can learn more about the skills needed to sell services and products, all while learning more about the population being targeted.
One of the most intriguing aspects of Marketing is that companies of varying specialty areas can utilize it for spreading the word about their organization. As a graduate in this field, you may have the opportunity to pursue careers in a multitude of fields from the onset of your careers.
Business, Influential Marketing Career
Businesses use Marketing specialists to develop creative and influential Marketing plans for their services or products. This can include working on a team responsible for the development of commercials, online advertisements, or even newspaper and billboard ads.
Healthcare Marketing Career
Organizations in the healthcare field may also hire Marketing specialists as a way to spread awareness about their current services and technologies. Most healthcare agencies may utilize Marketing as a means for communicating their purpose or mission to the public, which can be effective in trust building.
Digital Marketing Careers
Some unique career opportunities for Marketing graduates can be found in the fields of professional sports, education, or even the U.S. Government. Any agency that is interested in reaching the public domain for influence, sales, or communication can benefit from the hiring of Marketing specialists.
In the digital age, Marketing specialists can use many different platforms for connecting with their audience. People that are interested in using social media and the internet as a place for communication can find careers specifically designed for online Marketing strategies.