Arkansas Journalism and Communications Careers, Salaries, and Associations
Advertising and marketing positions are the highest-paid field within communications according to the US Bureau of Labor Statistics. The median salary for marketing managers sits at around $140,000 annually, which is boosted by the Fayetteville metropolitan area.
Much of this is due to the area having many opportunities at popular corporations like Walmart and Tyson Foods, which are headquartered in Bentonville and Springdale, respectively. There are also numerous positions at Sonic Corporation, most popular for the Sonic fast food chain, which are in proximity to the headquarters in Oklahoma.
Annual salaries for journalism and editing in Arkansas are lower than average, with editors getting around the $44,800 median figures across the state. This is significantly lower than neighboring states of Texas and Tennessee, but on par with others like Mississippi and Louisiana.
Public relations specialists see a higher mark with over $50,600 as the median figure across the state. An example job in this field is the PR manager for the City of Fort Smith, which coordinates social media and press releases for the city in order to keep the public informed on the latest news and any emergency situations.
American Advertising Federation – Northeastern Arkansas
The American Advertising Federation has a Northeastern Arkansas chapter that provides educational resources for students, networking opportunities, and advertising-related events. The Arkansas Press Association is connected to publications such as The Arkansas Publisher, The Jobs Bulletin, and AdNews.
One of their subsidiaries, Arkansas Press Services, offer advertising services for campaigns, ad agencies, or small businesses. The APA Convention is held annually during the summer and also host various workshops to help build skills within journalism and advertising.