Wisconsin Journalism and Communications Careers, Salaries, and Associations
Wisconsin has plenty of employment opportunities within communications, and this includes public relations, a field with approximately 4,000 workers. According to the US Bureau of Labor Statistics, annual mean salaries are estimated at $63,800 across the state.
This figure jumps more toward the national average of $70,000 when looking at opportunities in the Milwaukee and Madison metropolitan areas. These locations account for at least half of the public relations sector. Madison has a rate of 3.11 PR specialists per 1,000 workers, the highest in the state.
Kalmbach Media is based in Waukesha, near Milwaukee, and is a publisher of hobbyist content through digital media and magazines. They routinely look for marketing coordinators, managers, and content editors. Marketing coordinators are tasked with the duties of working with clients to develop, optimize, and distribute advertising on various platforms.
Coordinators will analyze performance metrics and report this information to the client, making any changes that are necessary to gain an advantage in the market. They will need to manage multiple campaigns at the same time. At least a Bachelor’s degree is required along with at least a year of work experience in digital marketing and/or publishing.
Due to the high TV market value of Milwaukee, the BLS recognizes the state of Wisconsin with dozens of broadcast news analysts receiving an average salary of at least $91,000 across the state, which is right at the national average for this position. A broadcast news analyst accounts for the ability to gather information from credible sources and present transformative work or deliver opinions on these topics in a broadcast setting, either as a news anchor or commentator in television or radio form.